We all use our smartphones to navigate our digital lives but their most powerful feature has only recently become reality well, augmented reality. Using maps, games, search and social media on your handset has taken a giant leap forward with the advent of Mobile AR. Nothing engages your audience like mobile augmented reality, it’s interactive, engaging and sharable and every brand must build it into their core digital strategy as it simply is the future.

R3Digital has in-depth knowledge and experience with AR technologies and is in a unique place to advise your company on how best to build AR into your products and strategy. We recently worked with global drinks company Pernod Ricard on how their brands might use AR technologies to engage more customers in a more personal and entertaining way.